Jake Hough Fitness | 1:1 Online Coaching

You've done everything right.
So why does it keep falling apart?

If any of these sound familiar, keep reading.

You lose weight when you're strict, but the moment life gets in the way it all falls apart and you end up back where you started. A holiday, a stressful week, a dinner out and suddenly you're starting from scratch again.
You feel like you're either fully on it or completely off it. There's no in between, and one bad day has a habit of turning into one bad week.
Food takes up way more mental space than it should. You spend more time thinking about what you ate or what you shouldn't eat than you'd like to admit.
You've tried a lot of things. Cutting carbs, intermittent fasting, different training programs, meal prep. Something works for a little while and then it doesn't.
You know what you should be doing, or at least you think you do. But knowing it and actually being able to stick to it are two completely different things.
At some point you started wondering if you're just the type of person who can't do this. You're not, but the approaches you've tried have made it feel that way.

The problem isn't you.
It's that every approach you've tried taught you nothing.

Every diet, every program, every plan you've followed gave you rules and sent you on your way. Eat this, cut that, hit this number. And it works for a while, until you're on holiday or you have a stressful week or you just can't face another chicken and rice dinner, and then it all falls apart.

Not because you failed, but because nobody ever showed you how to handle those moments. You were following instructions the whole time rather than actually building any understanding of what you were doing. So the moment those instructions stopped fitting your life, you had nothing to fall back on.

That's not a willpower problem. That's just what happens when every approach you try is built around restriction and rules instead of actually teaching you anything.

What if instead of following another plan, you actually understood what you were doing — and why?

My coaching isn't about handing you a plan and sending you on your way. It's about teaching you how fat loss actually works so that when life gets in the way (because it will), you know exactly what to do.

Training built around your life, not the other way around

A personalised training plan built around your schedule, your preferences and your reality, not something written for someone else that you're expected to squeeze your life around.

Nutrition you actually understand

You'll get nutrition targets and some example meals to get you started, but the real work is teaching you how to build your own meals around the foods you actually enjoy.
You'll understand how everything fits together so you're not following someone else's meal plan forever, you're making your own decisions that still get you to your goals.

Support the whole way through

Every week we check in and review how things are going, look at what's working, and make changes based on your actual life rather than just the theory. If something comes up in between, I'm there.

The goal is that you leave knowing how to do this yourself

Most people who work with me reach a point where they don't need a coach telling them what to do anymore because they've built enough understanding to make their own calls. Getting you to that point is what I'm working towards from day one.

Here's what's included:

Personalised training plan

Built around your schedule, your preferences and your reality.

Nutrition targets + example meal ideas

A starting point to get you going, plus the education to understand it and adapt it yourself.

Weekly check-ins

Every week we review progress and adjust based on what's actually happening in your life.

Direct access to me any time
If you're unsure about something, struggling to stay on track, or just want to know if what you're doing is right, you can message me any time. You're not figuring this out on your own.

Fat loss education at the core of everything

You won't just know what to do, you'll understand why it works. That's what makes the difference long term.

No restriction. No food is off the table.

You can eat the foods you enjoy. The goal is fit it into your life, not rebuild your life around food.

Signing up takes minutes.
Here's what to expect:

You hit the button and sign up

Once you're in, I'll reach out personally and get everything set up ready for us to get started.

We talk before anything gets built

I want to hear directly from you about your goals, your lifestyle and what you've already tried. That conversation is what everything gets built around.

Your plan gets built around your life

I'll build your training plan and nutrition targets around everything you've shared with me, so you're starting with something that actually fits your life from day one.

You start, with me there the whole way

Weekly check-ins, direct access to me any time, and someone who genuinely cares whether this is working for you.

You learn how to do this yourself

That's my coaching philosophy, you shouldn't need to keep paying a coach forever. Most people who work with me reach a point where they don't need me anymore because they've built enough understanding to keep going on their own. Getting you there is what we're working towards from day one.

I'm not just a coach who teaches this.
I'm someone who's lived it.

I struggled with my weight for most of my life. I had a degree in Health and Physical Education, understood the science, and still couldn't make it work. Not because I lacked knowledge, but because nobody had ever shown me how to actually apply it to my real life in a way that was sustainable.

So I did what most people do. I restricted, I cut things out, I lost weight and put it straight back on. I tried harder each time and got the same result. It wasn't until I stopped chasing the perfect plan and started building a genuine understanding of how fat loss actually works that everything changed. No more all-or-nothing, no more starting over, just a way of eating and training that fit my actual life.

That's how I lost 17 kilos and have kept it off ever since.

Before I became a coach I spent years as a teacher, and that experience is at the core of how I work with every client. My goal has never been to have people rely on me. It's to give them the understanding and the tools to maintain their results long after we've finished working together.

That's what I'm here to help you do.

Don't take my word for it.
Here's what my clients say.

Cecilia - Lost 8.4kg

Nathan - Lost 6kg in 6 weeks

“

I appreciate the kind and calm energy you bring. You offer a complete approach that includes training, nutrition, and lifestyle support.
You’ve made weight loss feel manageable and sustainable, without requiring drastic, stressful, or restrictive changes to my life.

- Vilhelmina

“

I would usually go super hardcore for three months with both training and calorie restriction, and then lost it all to my old habits when I couldn't take it anymore.
Now I know so much more about health and fitness and have gained so much knowledge that I feel confident and secure about what needs to be done to achieve healthy weight loss.

- Cecilia

“

I've always thought that if I'm not working out 5-6 times a week I won't get there. I've learned that working out 3 times a week is enough. I'm constantly getting stronger both physically and mentally.

- Mikaela

The things most people
are thinking but haven't asked yet:

Is $160 USD/month actually worth it?

Think about how much time, energy and money you've already spent on things that didn't last. This isn't another one of those. You'll finish knowing how to manage this yourself for good, and that's worth a lot more than $160 a month.

I've tried loads of things. Why would this be different?

Because every other approach handed you rules without explanation. The moment those rules stopped fitting your life, everything fell apart. This is different because you'll actually understand what you're doing, which means you can keep going no matter what life throws at you.

I already know what I should be doing. I just can't do it.

Knowing what to do and being able to apply it consistently to your actual life are two different things. That gap is exactly what we work on together.

Do I have to track food forever?

No. Tracking is a tool we use early on to build awareness. The goal is that you develop enough understanding to not need it forever.

Can I still eat the foods I enjoy?

Yes, that's the whole point. This isn't about cutting things out, it's about understanding how to include the foods you enjoy and still make progress.

Will I need to keep paying after 3 months?

That's entirely up to you. You can continue month-to-month for as long as it's useful, or move forward on your own. There's no pressure either way.

The 3-month minimum feels like a big commitment.

It is a commitment. That's intentional. Real change, the kind that actually sticks, doesn't happen in a fortnight. Three months is the minimum needed to see genuine fat loss and, more importantly, develop the understanding to maintain it. Anything shorter is just another quick fix.

And there's a 30-day money-back guarantee if it's not what you expected.

I'm busy. Will I actually be able to keep up?

Everything gets built around the life you already have. You don't need hours to spare, just a willingness to show up consistently.

What if nothing changes after 3 months?

If you're doing the work and nothing has changed, I want to know about it and we will fix it together. That's exactly what the weekly check-ins are for. Consistent fat loss over three months is a realistic outcome for anyone who shows up consistently, and the 30-day guarantee means the first month is risk free either way.

You've lost the weight before.
So why does it always come back?

You've done everything right.
So why does it keep falling apart?

The problem isn't you.
It's that every approach you've tried taught you nothing.

What if instead of following another plan, you actually understood what you were doing — and why?